Marketing Analyst

Job Description:

• Collect, analyze, and interpret marketing data and metrics to evaluate campaign performance, customer behavior, and market trends.
• Generate reports, dashboards, and visualizations to communicate findings and insights to stakeholders.
• Conduct competitive analysis, market research, and customer segmentation to identify opportunities for growth and differentiation.
• Collaborate with marketing teams to develop marketing strategies, campaigns, and initiatives based on data-driven insights.
• Provide recommendations for optimizing marketing efforts and improving ROI.

Job Requirements:

• Bachelor’s degree in Marketing, Business Administration, Statistics, or related field.
• Proven experience in marketing analytics, market research, or related roles.
• Strong analytical and quantitative skills, with proficiency in data analysis tools such as Excel, SQL, or Tableau.
• Knowledge of marketing principles, techniques, and best practices.
• Excellent communication, presentation, and storytelling skills.
• Ability to work independently and collaboratively in a team environment.